Field intelligence on every brand. Including yours.
Engineers register boilers on install — make, model, and what it replaced. You see which brands are gaining share, which are losing it, and where the market is moving. A living dataset, not a warranty card.
0M
UK gas boiler installed base
0K+
New boilers installed per year
0s
Average registration time
0%
Warranty activation rate
Blind after point of sale
You ship boilers to merchants and wholesalers. After that, the trail goes cold. You don't know who installed it, where it ended up, or what it replaced. The installed base is invisible.
Warranty data incomplete
- ✗Fewer than 30% of homeowners register their warranty
- ✗Weeks of delay between install and registration
- ✗No ongoing service data after initial registration
How BoilerTag works for manufacturers
Ship
BoilerTags are assigned to your SKUs before they leave the warehouse. Each tag links a physical boiler to a digital record, ready for the installer to activate.
Register
The engineer scans the tag on install. In 60 seconds they register the boiler — make, model, property, and crucially, what it replaced. That's competitive intelligence captured at the point of install.
Learn
Aggregate intelligence builds with every registration. See your warranty activation rate, which competitors you're displacing, and where your brand is growing — all from real field data, not surveys.
Competitive displacement visibility
Every replacement install tells you which brand lost and which brand won. Aggregated across thousands of installs, that's a market intelligence feed no survey can match.
- See exactly which competitor models your products replace
- Track displacement trends by region and quarter
- Identify your most active installer networks